I developed the visual identity and packaging for Oakö, a matcha and tea bar starting with quality products and no existing visual identity. The goal was to create a simple, memorable brand that customers could recognize across every touchpoint. The logo became the anchor of the system, appearing consistently across cups, boxes, bags, and tins. Rather than introducing a mascot or illustrations, I focused on typography, color, and materials, giving the brand a clear presence through a small set of repeated elements. The palette explores shades of green, with neon lime as a single contrasting accent. Clean typography and restrained layouts give the products room to stand out, offering a quieter alternative to graphic-heavy packaging.