I developed the visual identity and packaging for Funky Soda, a zero-sugar soda from a UAE-based beverage brand entering the U.S. market. With just two calories per serving, the product needed an identity that put flavor and personality first. The concept centers on an illustrated character whose story changes with each flavor. Paired with oversized fruit, she brings a playful, human presence to the packaging, turning four flavors into four distinct chapters of the same world. A warm neutral background gives the illustrations room to stand out, while bold typography and vivid fruit colors make each flavor easy to recognize. A consistent layout for naming, nutrition facts, and product information holds the range together, balancing expressive storytelling with clarity. The result is a four-flavor packaging system with a shared identity and an individual character for every can.