I developed the packaging and visual system for Fresh Press, a craft cider brand combining product quality with an easygoing, everyday character. The goal was to create a distinctive shelf presence while keeping multiple flavors connected as one collection. Oversized fruit illustrations wrap around the cans, making flavor the starting point of the design. Their expressive shapes contrast with clear, structured typography, giving each can a strong personality without overwhelming the layout. Subtle grain textures bring a tactile, handcrafted feel to the illustrations. Apple and pear varieties use softer, natural tones, while raspberry and blueberry move into deeper, more saturated colors. A shared layout holds these variations together, allowing the range to feel cohesive while making each flavor easy to distinguish. The same graphic language extends to posters, coasters, and promotional materials, carrying the identity beyond the packaging.